Recent Clients
O'Brien Media Group is proud to have worked with the following clients:
Outsell combines unique data, industry leading analytics, world-class events and a thriving and growing peer-to-peer community ensuing clients make the best possible decisions.
OBMG as a consulting partner to Outsell executed a custom market research project on behalf of a client in the pharmaceutical market. OBMG working directly with the client developed the survey, recruited and conducted interviews, and prepared a final report to include significant trends, strategic insights, detailed competitive analysis and market sizing and growth forecast The deliverable was well received and provided the client answers to their most pressing strategic questions,
OBMG as a consulting partner to Outsell executed a custom market research project on behalf of a client in the pharmaceutical market. OBMG working directly with the client developed the survey, recruited and conducted interviews, and prepared a final report to include significant trends, strategic insights, detailed competitive analysis and market sizing and growth forecast The deliverable was well received and provided the client answers to their most pressing strategic questions,
Computer Fulfillment (CF) provides end-to-end data solutions for publishers that expands their media view with online, real-time circulation & database management solutions.
|
The American Scholar is the venerable but lively quarterly magazine of public affairs, literature, science, history, and culture published by the Phi Beta Kappa Society since 1932. The Publisher was looking for outside help to reinvigorate the holiday gift program and expand the new subscriber acquisition through profitable direct mail.
OBMG profitably expand the reach and response of the holiday campaign while reducing the overall total cost of the campaign versus prior year! A direct mail campaign and test plan was developed and executed for the Publisher to determine if the feasibility of further expanding the program.
OBMG profitably expand the reach and response of the holiday campaign while reducing the overall total cost of the campaign versus prior year! A direct mail campaign and test plan was developed and executed for the Publisher to determine if the feasibility of further expanding the program.
The Washington Monthly engaged OBMG to consult on and execute of the first direct mail campaign for the magazine in the last two years. Working closely with the VP of Circulation the package was redesigned. Changes include - letter rewrite, offer change, as well as a number of successful techniques applied to the package to improve results.
The positive reaction of the Editors and Publisher to the redesigned package and list plan resulted in a decision to drop a much larger volume of mail than originally planned.
The positive reaction of the Editors and Publisher to the redesigned package and list plan resulted in a decision to drop a much larger volume of mail than originally planned.
The American Prospect's founding purpose was to demonstrate that progressive ideas could animate a majority politics; to restore to intellectual and political respectability the case for social investment; to energize civic democracy and give voice to the disenfranchised; and to counteract the growing influence of conservative media.
OBMG served as the outsourced provider of consumer and circulation services for the brand. This included strategy and budget for subscription acquisition and renewals, fundraising campaigns, digital audience development, newsstand marketing, print order management, and audit services.
Find The American Prospect at prospect.org
OBMG served as the outsourced provider of consumer and circulation services for the brand. This included strategy and budget for subscription acquisition and renewals, fundraising campaigns, digital audience development, newsstand marketing, print order management, and audit services.
Find The American Prospect at prospect.org
O'Brien Media Group was tasked with optimizing existing marketing efforts and developing new promotional opportunities to grow revenue and increase average annual customer spend.
Outcomes:
Outcomes:
- Identified and corrected/eliminated unprofitable marketing efforts
- Prioritized the efforts of internal and outsourced staff based on revenue potential
- Directed a shift from reliance on traditional print sources to new media sources
- List growth of over 25% within two months!
- Grow in subscription and online store revenue
- Reduction in promotional spending
New Business Development
“Dennis consulted with LSC Digital on a business development project contributing to a presentation to an industry association and authoring the supporting collateral marketing materials. He demonstrated a high degree of expertise in digital marketing and web metrics. His feedback and suggestions were insightful and valuable to the project. My team and I appreciated his collaborative style and his timely turn round of deliverables. I certainly would recommend him to anyone seeking the assistance of an experienced digital marketer.”
-Joseph McCluskey, President at LSC Digital, May 10, 2011
-Joseph McCluskey, President at LSC Digital, May 10, 2011
O'Brien Media Group consulted with New Track Media LLC managing the audience development of the first three titles acquired by the investment bank backed business - Sky & Telescope, Love of Quilting and American Woodworker. The success of the engagement was apparent and resulted in the principle consultant being hired as Vice President, Consumer Marketing. Dennis went on to manage the integration of CK Media, acquired in Summer/Fall of 2009 - bringing the company's total magazine count to 12. He laid the foundation for the integrated online and print marketing organization today. During his tenure, subscription revenues outpaced the industry, newsstand grew in both dollars and units, and online response and revenues saw double-digit growth.