Insulin Nation - Digital Magazine
Dennis is the Audience Development Director for this exciting new all digital magazine launched by Martin Hensel (Founder of Texterity). Insulin Nation's unique social media curation tools collect and package the work of leading diabetes influencers, and provides us an advantage in developing audience and readers via Facebook and Twitter. Monthly subscriptions are free with email address registration.
Insulin Nation, the digital diabetes magazine, is a community of people with diabetes sharing their stories and experiences for mutual benefit and support. Every issue celebrates and promotes active, healthy living by and for insulin users, using video, text, graphics and interactive links..
Insulin Nation, the digital diabetes magazine, is a community of people with diabetes sharing their stories and experiences for mutual benefit and support. Every issue celebrates and promotes active, healthy living by and for insulin users, using video, text, graphics and interactive links..
Hockey East Academy - Digital Magazine
Dennis is the Publisher for this exciting new all digital magazine launched by Martin Hensel (Founder of Texterity). Hockey East Academy's unique social media curation tools collect and package the work of leading youth hockey influencers, and provides us an advantage in developing audience and readers via Facebook and Twitter.
Hockey East Academy is a free digital ‘magazine’ using video and text to give serious youth hockey players and their coaches the skills and smarts they need to improve and succeed. Issues feature Hockey East men’s and women’s coaches and players in real practice situations along with features on strength and conditioning, nutrition, and the rules of the game.
Hockey East Academy is a free digital ‘magazine’ using video and text to give serious youth hockey players and their coaches the skills and smarts they need to improve and succeed. Issues feature Hockey East men’s and women’s coaches and players in real practice situations along with features on strength and conditioning, nutrition, and the rules of the game.
Direct Mail Program
The Washington Monthly engaged OBMG to consult on and execute of the first direct mail campaign for the magazine in the last two years. Working closely with the VP of Circulation the package was redesigned. Changes include - letter rewrite, offer change, as well as a number of successful techniques applied to the package to improve results.
The positive reaction of the Editors and Publisher to the redesigned package and list plan resulted in a decision to drop a much larger volume of mail than originally planned.
The positive reaction of the Editors and Publisher to the redesigned package and list plan resulted in a decision to drop a much larger volume of mail than originally planned.
Consumer Marketing and Circulation Services
The magazine's founding purpose was to demonstrate that progressive ideas could animate a majority politics; to restore to intellectual and political respectability the case for social investment; to energize civic democracy and give voice to the disenfranchised; and to counteract the growing influence of conservative media.
Find The American Prospect at prospect.org
Find The American Prospect at prospect.org
The Social Media Monthly Magazine
Recognized by MIN and "Mr. Magazine" Prof. Samir Husni as one of the hottest launches of 2011, The Social Media Monthly magazine is the first and only print publication covering this rapidly changing medium. Dennis is directing the development of the social media, online, and traditional consumer marketing programs for the magazine.
Read the MIN Announcement here: http://bit.ly/tRl1Xj
Read the MIN Announcement here: http://bit.ly/tRl1Xj
Multi-channel Publisher with outsourced traditional circulation
O'Brien Media Group was tasked with optimizing existing marketing efforts and developing new promotional opportunities to grow revenue and increase average annual customer spend.
Outcomes:
Outcomes:
- Identified and corrected or eliminated unprofitable marketing efforts
- Prioritized the efforts of internal and outsourced staff based on revenue potential
- Directed a shift from reliance on traditional print sources to new media sources
- List growth of over 25% within two months!
- Grow in subscription and online store revenue
- Reduction in promotional spending
New Business Development
“Dennis consulted with LSC Digital on a business development project contributing to a presentation to an industry association and authoring the supporting collateral marketing materials. He demonstrated a high degree of expertise in digital marketing and web metrics. His feedback and suggestions were insightful and valuable to the project. My team and I appreciated his collaborative style and his timely turn round of deliverables. I certainly would recommend him to anyone seeking the assistance of an experienced digital marketer.” May 10, 2011 Joseph McCluskey, President at LSC Digital
Multichannel Marketing Strategy and Tactics
O'Brien Media Group consulted with New Track Media LLC beginning in May 2008 for a three month engagement managing the audience development of the first three titles acquired by the investment bank backed business - Sky & Telescope, Love of Quilting, and American Woodworker. The success of the engagement was apparent and resulted in the principle consultant being hired as Vice President Consumer Marketing. Dennis then went on to manage the integration of CK Media acquired in Summer/Fall of 2009 - bringing the companies total magazine count to 12. He laid the foundation for the integrated online and print marketing organization today. During his tenure subscription revenues outpaced the industry, newsstand grew in both dollars and units, and online response and revenues saw double digit growth.